Michel Massabni

Ms. Dania Adra
English 203
26 September 2015

                              Brand Malala: Western Exploitation of a Schoolgirl

From a social perspective, the author of this article wants to show that Malala is used by some brands, people or even countries to make a product out of her. They want to use her as an image to make the society think they could change things. Grayson isn't saying that what Malala is trying to do is wrong but that it isn't used for the good purpose. She's probably genuinely trying to change the world but is in fact only used for propaganda. 

In reference to emotions, Carol Anne Grayson is just trying to show her point of view in a very direct way. She treats the subject very seriously and isn't trying to win the readers attention by making jokes but rather by stating facts and having a very clear point of view. We can feel in this text that she is really concerned and angry about this "problem" and that she would like people to see it her way and not just blindly follow what the medias want to show. In addition, she uses a sarcastic tone many times through the text and even in the title: BRAND Malala.

Rhetorically speaking, this text is an argumentative, non fictional essay that targets one problem in society and focus on it. The author uses a simple writing style, probably to be clear and easy to read by everyone. Although the text is mainly argumentative, she does use facts with examples which turn this text into an explanatory one too. In addition, the writing style is more conversational than formal, which also helps the readers to identify themselves with this issue.

When taken from the logical perspective, the author want to show the worldwide interest given to Malala counter the negligence that most woman are getting. She concludes that this is due to all the promoters and brands who are behind Malala and just do this for self profit. Because of all the facts and arguments seen in the text, the conclusion is very convincing and leads to rethink our society and how the medias can manipulate everything.

Finally, from the ethical perspective, this text has a new point of view over Malala's recognition. Although it clearly says that Malala as herself is a very good person, it's clearly said that she should't have that much emphasis on her. The author's message is about every girl, not only Malala, having not all, but at least the essential needs covered. She thinks that with this Malala focus, and the lordly way they've treated her, the government is just trying to keep society's attention away from the real problems that are happening in the country.

Grayson, Carol Anne.  “”Brand Malala”: Western Exploitation of a Schoolgirl”.  Shifting narratives.  Zane S. Sinno, Lina Bioghlu-Karkanawi, Dorota Fleszar, Najla Jarkas, Emma Moughabghab, Jennifer M. Nish, Rima Rantisi, and Abir Ward.  Mazraa, Beirut:  Center for educational consultation and Research, Educart,  2015.  Print.